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泛娱乐化的网络信息时代背景下,“网红经济”成为热词,网络平台早已成为现代人消遣娱乐的首选。运用文献资料、逻辑分析等方法,梳理了网络直播的基本概念,发展脉络,网络直播的基本特点以及当前散打赛事推广现状,参照竞技电子产业等网络直播形式,提出散打赛事网络推广的三类平台:第一,赛事直播平台;第二,娱乐解说平台;第三,明星运动员平台,并对三类平台的实践可行性做出相应分析。
Under the background of the era of pan-entertainment network information, “network economy ” has become a hot word, and the network platform has become the first choice of modern entertainment. By using the methods of literature and logic analysis, this article combs the basic concept of network broadcast, the development context, the basic characteristics of webcasting and the promotion status quo of the current Sanda event. Referring to the form of webcasting such as competitive electronics industry, : First, the live broadcast platform; second, entertainment platform; third, celebrity athlete platform, and the feasibility of the three types of platforms to make the corresponding analysis.