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冰雪旅游与创意旅游融合有其内在的必然行,同时两者融合可以给冰雪旅游产业和创意产业都带来更多经济效应、社会效应,本文从模式、思路等进行分析,并提出创意旅游视角下冰雪旅游开发的策略,提高黑龙江冰雪旅游在冰雪旅游市场上的竞争力。一、开发思路研究目前可以看出,黑龙江的冰雪旅游在市场中仍占有霸主的地位,可是市场中的后起之秀发展速度猛烈,这无疑也分散了黑龙江冰雪旅游的客源。在这竞争力强烈的背景下,要做到“人无我
The integration of ice and snow tourism and creative tourism has its inherent inevitable line. At the same time, the combination of the two can bring more economic and social effects to the tourism industry of ice and snow and creative industries. This article analyzes the modes and ideas, and puts forward the creative tourism perspective Under the strategy of developing ice and snow tourism, improve the competitiveness of ice and snow tourism in the ice and snow tourism market in Heilongjiang. First, the development of research Now we can see that the ice and snow tourism in Heilongjiang still occupy the dominant position in the market, but the rising star in the market fierce pace of development, which undoubtedly also scattered tourists in ice and snow tourism in Heilongjiang. In this highly competitive context, to achieve ”people without me