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2003年白酒业平静的后面暗藏了危机,虽然少了2002年业外资本介入的喧闹,但是多了几分涨价引起的争论;虽然少了一些文化炒作,但是又多了几分健康需求的迎合。相对平静的2003年仍然牵动着白酒业的发展。神五造势,老克营销成功的事件营销不但能带动产品销售更能提升品牌形象,作为我国航空伟大事业神五的试飞引起了众多有识之士关注。开始有很多厂家借此造势。2003年初,茅台集团领导与怀酒厂负责人正式签定收购怀酒厂资产协议,使其成为王子酒,迎宾酒生产线,茅台低成本扩张战略又前行一步。此前,已收购河北昌黎葡萄酒公司、兼并习酒公司、联合遵义啤酒厂。茅台的核
In 2003, the quiet aftermath of liquor industry hid its crisis. Although it lacks the noise of extra-capital-related capital involvement in 2002, it has had more controversy over the rise in prices. Despite some cultural speculation, it has some health needs cater. Relatively quiet in 2003 still affects the development of liquor industry. God five momentum, the marketing campaign to promote the success of marketing not only can promote product sales to enhance brand image, as the great cause of our aviation Shenwu test flight caused many people of insight attention. Start with a lot of manufacturers take the lead. In early 2003, the leader of Maotai Group and the person in charge of Huaijiu Brewery formally signed an agreement on the acquisition of the wineries assets, making it a prince wine and welcome wine production line. Maotai’s low-cost expansion strategy is another step forward. Earlier, Hebei Changli Wine Company acquired, Merger Wine Company, United Zunyi brewery. Maotai nuclear