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在新媒体时代中,传统媒体与新媒体正在竞争与融合中实现多元化的共同发展。面对竞争与机遇,国内报业要想冲出重围,唯有在创新中谋求战略转型,从营销报纸逐渐转变为营销内容,由一个报纸运营商逐渐转变为内容运营商。在转变过程中,我们如何利用报社现有资源,如何通过改
In the new media era, traditional media and new media are realizing the diversified and common development in competition and integration. Faced with competition and opportunities, the domestic press wants to break through, only to seek strategic transformation in innovation, from marketing newspaper gradually transformed into marketing content, from a newspaper operator gradually transformed into content operators. In the process of transformation, how can we use the existing resources of the newspaper to change it?