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目前汽车业已成为中国国民经济的支柱产业,产业内就业人数已达200万人,相关产业的从业人员达 2000万人,汽车业年产值达1万亿元,年税收达千亿元以上。中国汽车工业如何在各自的细分市场中大有所为,如何得到消费者的认可与选择,本文选择了五个细分市场进行调研,研究成功车型的成功因素, 并总结整体汽车市场的成功要素。
At present, the automobile industry has become the pillar industry of China’s national economy. The number of employed people in the industry has reached 2 million. The number of employees in relevant industries has reached 20 million. The annual output value of the automobile industry has reached 1 trillion yuan and the annual tax revenue has reached over 100 billion yuan. How the Chinese automobile industry can make a difference in their respective market segments and how to get the recognition and choice of consumers? This paper chooses five market segments to investigate the success factors of successful models and summarizes the success of the overall automotive market Elements.