2010年的中国电影界,《杜拉拉升职记》的红茶广告成为贴合剧情和广告诉求的一个成功范本,《无人驾驶》的soho植入挑战观众智商,《唐山大地震》一瓶酒引来笑声一片,《西风烈》唐突地冒出一个止泻药的特写又让观众雷了一次。越来越多的植入广告开始在电影里驰骋时,再不新鲜的话题也会成为热点。 2010 Chinese film industry, “Du Lala promotion” in the black tea ads become a successful template fit the plot and advertising appeal, “driverless” soho implants challenge audience intelligence, “Tangshan Earthquake” a bottle Wine attracted laughter, “West Wind Fierce,” abruptly emerge a close-up of antidiarrheal and let the audience thunder again. As more and more implanted ads begin to take their films, nothing new can become a hot topic.