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互联网技术的发展带来了舆论格局的变化,如何面对新媒体环境下负面新闻的影响,是博物馆面临的一个新课题。本文在分析新媒体环境特色的基础上,探讨了在新媒体环境下博物馆应对因负面新闻引起的危机的方法。
The development of Internet technology has brought changes in the pattern of public opinion. How to deal with the negative news in the new media environment is a new issue facing the museum. Based on the analysis of the characteristics of the new media environment, this article explores the ways museums respond to the crisis caused by negative news in the new media environment.