近日,快时尚品牌ZARA高调宣布中国区最大门店在湖北宜昌卓悦广场开业,面积达3800平方米。和ZARA一样,优衣库也加速了二三线城市的开店步伐。4月28日,优衣库在昆明、长沙、绍兴、中山等10余个城市同时开了11家门店。在快时尚巨头的此番布局中,地级市占了大多数。在传统的服装销售渠道建设中,宜昌这样的城市只能算三线市场,并非一线品牌开店布局的首选。因此,ZARA和优衣库近来的开店策略,不免引发业界猜测。 Recently, fast-fashion brand ZARA announced the largest store in China’s largest store opened in Zhuo Yue Plaza, Yichang, Hubei, an area of ​​3,800 square meters. Like ZARA, UNIQLO has also accelerated the pace of second and third tier cities in the shop. April 28, UNIQLO in Kunming, Changsha, Shaoxing, Zhongshan more than 10 cities at the same time opened 11 stores. In this layout of fast fashion giant, prefecture-level city accounted for the majority. In the traditional clothing sales channel construction, such a city of Yichang can only be considered third-line market, not first-line brand shop layout of choice. Therefore, ZARA and UNIQLO recently shop strategy, inevitably lead to speculation in the industry.