近年来,“洋教材”纷纷抢滩我国高校教材市场,已经对我国不少出版社(特别是大学出版社)的教材开发产生了较大的冲击。随着教材市场格局的变化,作为出版人,应敏锐地在这些变化当中寻求生存的战略,其中,编辑思路的创新至关重要。当然,要解决这个问题,首先要客观地认识“洋教材”和本土教材,以及二者之间的差别。 In recent years, “foreign teaching materials” have seized the market of teaching materials in colleges and universities in our country and have had a great impact on the development of teaching materials of many publishing houses in our country (especially the university press). As the market structure of textbooks changes, as publishers, they should be keen to find survival strategies among these changes. Among them, the innovation of editorial ideas is of crucial importance. Of course, to solve this problem, we must first of all understand objectively the differences between the “foreign teaching materials” and the local teaching materials as well as between the two.