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汉字作为中国几千年来传统文化的精髓,是一种人们用来传情达意、交流思想的载体。不但有着点线面汇成的形体美,同时有着一种无可言喻的意境美。广告最基本的目的就是要向受众传递信息,汉字既然自古以来作为着传情达意、交流思想的载体,实际上也是一种信息传递的功能,在这一点上和广告不谋而合。所以如果能够将汉字设计的意象美的精髓跟广告恰当的结合,将会为现代广告带来无穷尽的灵感和启发,从而促使广告设进入一个新的发展阶段。
As the quintessence of traditional Chinese culture for thousands of years, Chinese characters are a carrier for people to convey their ideas and exchange ideas. Not only has a dotted line into the shape of the United States, at the same time has a speechless beauty of the United States. Advertising is the most basic purpose is to pass information to the audience, since since ancient times as a carrier of Chinese character ideas, the carrier of exchange of ideas, in fact, is also a function of information transmission, and advertising at this coincide. Therefore, if we can combine the essence of image beauty of Chinese character design with advertisement properly, we will bring endless inspiration and enlightenment to modern advertisement so as to promote advertisement into a new stage of development.