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创业导向是新创企业实施具体创业行为的战略导向,而创业学习是新创企业克服“新创弱性”的关键路径,本文构建了创业导向、双元创业学习与新创企业绩效关系的理论模型并进行实证研究。结果表明:新创企业创业导向三个维度分别与探索式创业学习和成长绩效成正相关关系,先动性与创新性两个维度分别与利用式创业学习和生存绩效成正相关关系;创业导向分别通过利用式创业学习和探索式创业学习影响新创企业的生存绩效和成长绩效;研究结论为新创企业在创业导向的战略指引下,建立双元创业学习模式与各种绩效的对应关系提供理论参考,以更好促进双元创业学习的应用以及提高新创企业绩效水平。
Entrepreneurial orientation is the strategic orientation of start-ups in implementing specific entrepreneurial behaviors. Entrepreneurship learning is the critical path for start-up companies to overcome their “new weaknesses.” This paper constructs the relationship between entrepreneurial orientation, dual entrepreneurial learning and new venture performance Theoretical model and empirical research. The results show that the three dimensions of entrepreneurial orientation of start-up are positively related to exploratory learning and growth performance, respectively. The two dimensions of proactiveness and innovation are positively related to using-style entrepreneurial learning and survival performance respectively. Using entrepreneurial learning and explorative entrepreneurial learning to influence the survival performance and growth performance of start-up enterprises. The conclusions of the study provide theoretical reference for establishing the corresponding relationship between the dual entrepreneurial learning model and various performance under the guidance of the entrepreneurial oriented strategy In order to better promote the application of dual entrepreneurship learning and improve the performance of new start-ups.