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在一个广告活动期间,可以运用各种不同方式来将广告信息传递给已拟定好的整个目标市场。广告先进入什么地区,后进入什么地区,走什么传播路线,怎样转换市场等,这些都需要做出事先的考虑与安排。因此,在广告付诸实施之前,还应确定在广告区域传递上采取何种策略。一、研究广告区域策略的必要性广告区域策略,是企业进行广告活动的重要决策之一。研究制定广告区域策略之所以必要,主要有以下几点原因:
During an advertising campaign, various ways can be used to deliver advertising information to the entire target market that has been drawn up. What areas do the ads enter first, what areas they enter afterwards, what routes to take, and how to convert markets, etc., all of which require prior consideration and arrangements. Therefore, before advertising can be implemented, it is also necessary to determine what strategy to adopt in advertising area delivery. I. The Necessity of Studying Advertising Regional Strategies The advertising regional strategy is one of the important decisions that companies make in their advertising campaigns. The main reasons for researching and formulating advertising regional strategies are as follows: