以经营奶制品闻名于世的美国雀巢公司,拟在印度遮普邦的莫加地区建立一家奶制品工厂。但那里饲养的奶牛常常染病,且多数农民只能生产自家需要的奶牛,无剩余牛奶出售。面对此情况,雀巢公司不是取消计划,而是在该地区设立免费服务处,向农民提供治疗奶牛疾病的药品,并投资帮助开掘新水井。这样一来,奶牛健壮了,出奶量猛增。雀巢公司有了奶源,开辟印度市场之梦得以实现。 Nestlé, a US company known for its dairy products, plans to establish a dairy plant in the Moga region of India’s state of Jampur. However, the dairy cows there are often infected, and most farmers can only produce their own dairy cows, leaving no surplus milk for sale. Faced with this situation, Nestlé did not cancel the plan, but set up a free service in the area to provide farmers with medicines for the treatment of cow diseases and invest in helping to open new wells. As a result, the cows are strong and the milk output soars. Nestlé had a milk supply and realized the dream of opening the Indian market.