做为一名连锁门店店长压力是非常 大的,有市场竞争的压力,也有管理层 要求的销售目标的压力。但是压力也是 一种动力。单店销售效益不高是连锁企 业的通病。连锁企业在各自的发源地具 有优势,很容易获得供应商的积极支 持,消费者也都很认同。而在弱势地区, 厂家的支援不能很好的整合,供应商支 持也不积极,一些地方强势渠道存在, 使单店效益提升很困难,需要店长下大 功夫。 一个店长要考虑的方面非常多,有 人、商品、环境、软件设施、硬件设施、 各种活动。但主要来说有两方面。 As a chain store manager pressure is very large, there is the pressure of market competition, but also the management of the pressure of the sales target. But pressure is also a motivation. Single-store sales efficiency is not high is the common problem of the chain. Chain companies in their respective origins have advantages, it is easy to get the active support of suppliers, consumers are also agree. In the disadvantaged areas, manufacturers’ support can not be well integrated, and the supplier support is not active. Some local strong channels exist, which makes it difficult for the single store to benefit effectively and requires the manager to make great efforts. A manager to consider many aspects, people, goods, environment, software facilities, hardware facilities, a variety of activities. But basically there are two aspects.