市场营销环境变化 90年代后半期以来,随着我国宏观经济大环境的变化,市场营销环境出现了新的变化趋势,具体表现在如下五个方面。一、中国统一的大市场步入了新的发展阶段。市场经济在我国可分三个发展阶段:第一阶段,从80年代起至90年代初党的十四大提出我国经济体制改革的目标是建立社会主义市场经济体制的前后,这是萌芽确立阶段。第二阶段。从1996年起,中国市场步入稳定健康发育 Changes in marketing environment Since the second half of the 1990s, with the changes in China’s macroeconomic environment, new trends have emerged in the marketing environment, which are embodied in the following five aspects. First, China’s unified big market has entered a new stage of development. The market economy can be divided into three stages of development in China: In the first stage, from the 1980s to the early 1990s, the Party’s 14th National Congress proposed that the goal of China’s economic system reform is before and after the establishment of the socialist market economic system. This is the initial stage of establishment. . second stage. Since 1996, the Chinese market has entered a stable and healthy development