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2014年8月习近平总书记在中央全面深化改革领导小组第四次会议上强调,推动传统媒体和新兴媒体融合发展,要遵循新闻传播规律和新兴媒体发展规律,强化互联网思维,坚持传统媒体和新兴媒体优势互补、一体发展,坚持先进技术为支撑、内容建设为根本,推动传统媒体和新兴媒体在内容、渠道、平台、经营、管理等方面的深度融合。习总书记的重要讲话为推进媒体融合发展指明了方向。从2014年到2017年,从“相加”到“相融”的探索,浙报集团以党中央提出的媒体融合发展决策为行动指南,将推进媒体深度融合作为重大改革工程。融媒体智能传播服务平台(简称“媒立方”)作为支撑浙报集团媒体深度融合的平台级产品,将大数据技术作为平台建设的重要组成部分,支撑起指挥中枢、PC端、移动端在内的所有采编终端,打通全流程数据,驱动“策、采、编、发、反(馈)”进入在线环境。在推进媒体融合发展的短短几年里,从资本积累到技术平台建设再到机制体制创新,进而倒逼采编人员的转型变革,浙报集团“以技术创新为驱动力、以体制创新为突破口、以内容创新为根本”走出一条技术创新与采编业务高度耦合的融合之路。2017年7月,“王选新闻科学技术奖”重磅发布,浙报集团“媒立方”技术平台获特等奖,这是空缺多年来,该奖项的特等奖首次颁发给媒体技术平台。“媒立方”的建设如何实现技术创新与采编业务的高度耦合?如何以内容建设为根本,以技术创新为驱动,突破机制体制,实现融合道路的可持续发展?《中国传媒科技》记者对话浙报传媒集团产品研发中心副主任任海平与浙报集团网宣办数据分析室副主任董立林,探索以大数据技术为驱动的“媒立方”平台如何推进媒体融合的可持续发展。
In August 2014, General Secretary Xi Jinping emphasized at the Fourth Session of the Leading Group for Overall Deepening Reform of the Central Government that to promote the integration of traditional media and emerging media, we should follow the law of media communication and the law of development of emerging media, strengthen Internet thinking, persist in traditional media and emerging Media complement each other, develop together, adhere to the advanced technology as the support, content construction as a fundamental, promote the traditional media and emerging media content, channels, platforms, operations, management and other aspects of the in-depth integration. General Secretary Xi’s important speech pointed out the direction for promoting media convergence and development. From 2014 to 2017, from the exploration of “addition ” to “blending ”, Zhejiang Daily Group guided the decision made by the Party Central Committee on the integration of media development into a guideline of action and pushed forward the media’s deep integration as a major reform project. As a platform-level product that supports the deep integration of the press in Zhejiang Press Group, big media technology serves as an important part of platform construction and supports the command center, PC terminal, mobile terminal All editing terminals, including the entire process data, drive the entry into the online environment by means of “policy, mining, editing, sending and anti-feeding”. In just a few years pushing forward the media integration and development, from capital accumulation to technology platform construction to mechanism system innovation, which in turn forced the transformation and transformation of the editorial staff. Zhejiang Daily Group “takes technological innovation as the driving force and system innovation as the Breakthrough to content innovation as the fundamental ”out of a high degree of integration of technological innovation and editing business integration path. In July 2017, “Wang selected News Science and Technology Award” was released in great quantity, and Zhejiang News Group’s “Media Cubic” technology platform won the Grand Prize. This is a vacancy For many years, the Prize of the award was first awarded to the media technology platform . How to achieve a high degree of coupling between technological innovation and editing business? How to build a content-based technology innovation-driven mechanism to break through the system of mechanisms to achieve sustainable development of the integration road? Reporter of “China Media Technology” Dialogue Renminping, deputy director of the Product Research and Development Center of Zhejiang Press Group, and Donglin Lin, deputy director of the Data Analysis Office of Zhejiang Press Group, explored how “Media Cubism” platform driven by big data technology can promote the sustainable development of media convergence.