“对待工作要向夏天一样火热”,在这句话的激励和鞭策下,中国酒业权威期刊《中国酒》杂志乘着夏日的热浪与您再次相约。在由计划经济向市场经济的转轨过程中,在国外先进科学技术的猛烈冲击下,我国市场竞争呈现白热化局面,其中酒行业也是有过之而无不及的。如何在竞争如此激烈的市场上站稳脚根,是各个酒厂面临的首要问题,也是最重要的问题。酒厂只有站在消费者的角度了解其消费心理,适应市场需求,才能使自己的产品赢得 “To treat work as hot as summer,” inspired by this sentence, the Chinese wine magazine China Wine Magazine meets you again with the summer heat wave. In the course of the transition from a planned economy to a market economy and under the severe impact of advanced foreign science and technology, the market competition in our country has seen a white-hot situation. In particular, the liquor industry has also gone beyond that. How to get a firm footing in such a highly competitive market is the most important and most important issue for all wineries. Winery only stand on the consumer’s point of view to understand their consumer psychology, to meet market demand, to make their own products to win