出版企业之间的竞争是企业文化、企业品牌与企业核心竞争力多维复合态势的竞争,深入研究出版企业文化与品牌形象以及两者之间的互动关系,积极探讨提升出版企业品牌形象和文化含量的策略,对目前我国出版企业的改革与发展有着现实的指导意义。 The competition between publishing companies is the competition between multi-dimensional corporate culture, corporate brand and core competency of enterprises, and the in-depth study of the publishing enterprise culture and brand image and the interactive relationship between the two are actively discussed to promote the brand image and cultural content of publishing enterprises The strategy has a realistic guiding significance for the current reform and development of publishing enterprises in our country.