群众文艺活动的开展不仅对精神文明的建设起到重要的积极作用,而且对城市品牌形象的推广更是起到了重要的提升作用。近几年,全国各地开展了一系列的有影响的活动,有些地方为提升影响,不惜重金邀请著名策划人策划,举办大型文艺演出、大型文艺活动等项目。贵州自2005年开展“多彩贵州”系列活动以来,在全国也产生了很大的影响,同时也带动了贵州的经济、文化、旅游等项目。 The carrying out of mass literary activities not only plays an important and positive role in the building of spiritual civilization, but also plays an important role in promoting the promotion of urban brand image. In recent years, a series of influential activities have been carried out in various parts of the country. In some places, in order to enhance their influence, they have spared no expense in inviting famous curators to plan and host large-scale art performances and large-scale cultural activities. Since Guizhou launched the “Colorful Guizhou” series of activities in 2005, it has also had a great impact throughout the country, and at the same time it has brought Guizhou’s economic, cultural and tourism projects.