慈善捐助如果将慈善捐助中的捐助行为看作广义的投资行为的话,其本质就是这种投资行为不追求任何财务上的回报,而完全追求投资所产生的社会正效用,并且这种正效用往往体现在明确特定的投资指向,因此财务回报上的风险在投资决策中不予以考虑。而不论侧重于哪个方向的其他投资类型,都需从财务回报角度上予以考虑,即存在可以预期的财务收益。这一点是其他投资与慈善捐助本质的区别。 Charitable contributions If the contribution from charitable donations is regarded as a broad investment, its essence is that such investment does not seek any financial return but completely pursues the positive social utility of investment, and this positive effect often Reflected in the specific direction of investment, so the risk of financial returns in the investment decision-making will not be taken into account. Regardless of the type of investment, which direction is focused on, there is a need to consider financial rewards in the sense that there are predictable financial returns. This is the difference between the nature of other investment and charitable donations.