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Summary：
A brand not only represents a product，a business or even a nation，a country image.Brand image mainly refers to a brand of enterprises in the market and the hearts of consumers presented by the personality characteristics.Products and brands although there are essential differences between the two，but the relationship between the two is interdependent，no light weight who is the problem.We designed the product like the design of our living environment，so that we have the tools of survival and development；and brand creation，is to create a relationship between faith and faith，we built a framework to facilitate our better understanding of the world.
Product design is the core of industrial design，is the key to the use of business design，which realized the shape of raw materials into a more valuable form.Industrial designers through the human physiology，psychology，lifestyle and all the natural and social attributes of human cognition，the product function，performance，form，price，the use of environmental positioning，combined with materials，technology，structure，Shape，color，surface treatment，decoration，cost and other factors，from the social，economic，technical point of view of the creative design，production management to ensure the quality of the design to achieve the premise of the product is both products，Of the goods，but also the use of goods people，so as to achieve customer needs and business benefits of the perfect unity.
Brand has a role can not be ignored，a product design to produce to sales，are inseparable from the use of consumer users and needs.A product，a brand，how can a variety of consumers in the mind marked with imprint，mainly in the product appearance.For the product can quickly seize the consumer's eye this main reason is whether it has eye-catching appearance and visibility.
A brand not only represents a product，a business or even a nation，a country image.Brand image mainly refers to a brand of enterprises in the market and the hearts of consumers presented by the personality characteristics.Brand influence is more important is the quality of the product as a standard，the brand is a double-edged sword，the brand concept is like a virus，unconsciously carried out a rapid spread to our lives.On the one hand the effect of this is useful，it helps more enterprises and individuals to actively respond to the challenges brought about by the market；the other hand，the brand also affected people's life，so that our dependence on the brand deepened，for product design and R & D lacks more creativity and enthusiasm.The brand's image has gradually penetrated into every corner of people's lives，such as a Harley-Davidson motorcycle，Apple's mobile phone，the latest Nike running shoes，which even become a symbol of identity，some people even use these Product to pass a message，like a "amulet"，in order to meet their own image in the eyes of others in line with their expectations. China as the largest manufacturing country，many brands to build their own factories in China，enterprises to build factories in China，not only to see the low labor force，more attention to China's vast consumer groups and consumer markets，they can be more understanding Chinese people's needs and user experience.Product design is to make things different，more in line with the crowd's habits and aesthetic requirements.Now the market imitation is not uncommon，imitation speed is staggering，posing as other brands of products is to show the user's status，and a person's status is linked with his income.
Our brand development has just started，one of the more lack of product innovation in design and technology development.If you improve product quality，how to meet the needs of people has become a business development to solve the problem.We need to make "China Design"，"Made in China"，"China's demand" really organic combination of demand is an objective reality，the manufacturing base is the new China set up decades of development，then，the urgent need to enhance development and Play a role in the formal "Chinese design"，it is the premise of brand development，but also the development of the guarantee.
China has gradually begun to pay attention to the establishment and development of the brand in recent years，such as Huawei，Gree and other domestic brands to their own innovation and quality to show the world the development of China's brand.Take Huawei as an example：to mention "Huawei" word，people's first impression or communication equipment suppliers.This 1987 company established in Shenzhen，to a certain extent，has become a symbol of China's high-tech enterprises.In the traditional carrier market，Huawei's impression can be roughly summarized as "low-key"，"reliable"，which in the B2B market has a very good quality.It is because of this quality，only to Huawei's own communications equipment sold to hundreds of countries and regions around the world，covering the world's 1/3 of the population.
In our daily life on the use of the product and gradually understand the process，we will be more experience it brought the user needs and applicability and visualization of the language，which is the design of the mechanism of humor，In this process，consumers and brands to establish a deep link between.Brand is just a sign of the product，for the people's needs of the public，the use of its products is the main reason.
The rapid development of domestic manufacturing，and gradually from the processing manufacturers to the direction of independent innovation，we also began to gradually establish their own brand.The establishment of the brand is the need for time and social test，we need to do more is a sense of innovation，with a "Chinese dream"，really make people meet the heart of the product，this is the most brand of China manufacture.
（作者單位：齐鲁工业大学）
A brand not only represents a product，a business or even a nation，a country image.Brand image mainly refers to a brand of enterprises in the market and the hearts of consumers presented by the personality characteristics.Products and brands although there are essential differences between the two，but the relationship between the two is interdependent，no light weight who is the problem.We designed the product like the design of our living environment，so that we have the tools of survival and development；and brand creation，is to create a relationship between faith and faith，we built a framework to facilitate our better understanding of the world.
Product design is the core of industrial design，is the key to the use of business design，which realized the shape of raw materials into a more valuable form.Industrial designers through the human physiology，psychology，lifestyle and all the natural and social attributes of human cognition，the product function，performance，form，price，the use of environmental positioning，combined with materials，technology，structure，Shape，color，surface treatment，decoration，cost and other factors，from the social，economic，technical point of view of the creative design，production management to ensure the quality of the design to achieve the premise of the product is both products，Of the goods，but also the use of goods people，so as to achieve customer needs and business benefits of the perfect unity.
Brand has a role can not be ignored，a product design to produce to sales，are inseparable from the use of consumer users and needs.A product，a brand，how can a variety of consumers in the mind marked with imprint，mainly in the product appearance.For the product can quickly seize the consumer's eye this main reason is whether it has eye-catching appearance and visibility.
A brand not only represents a product，a business or even a nation，a country image.Brand image mainly refers to a brand of enterprises in the market and the hearts of consumers presented by the personality characteristics.Brand influence is more important is the quality of the product as a standard，the brand is a double-edged sword，the brand concept is like a virus，unconsciously carried out a rapid spread to our lives.On the one hand the effect of this is useful，it helps more enterprises and individuals to actively respond to the challenges brought about by the market；the other hand，the brand also affected people's life，so that our dependence on the brand deepened，for product design and R & D lacks more creativity and enthusiasm.The brand's image has gradually penetrated into every corner of people's lives，such as a Harley-Davidson motorcycle，Apple's mobile phone，the latest Nike running shoes，which even become a symbol of identity，some people even use these Product to pass a message，like a "amulet"，in order to meet their own image in the eyes of others in line with their expectations. China as the largest manufacturing country，many brands to build their own factories in China，enterprises to build factories in China，not only to see the low labor force，more attention to China's vast consumer groups and consumer markets，they can be more understanding Chinese people's needs and user experience.Product design is to make things different，more in line with the crowd's habits and aesthetic requirements.Now the market imitation is not uncommon，imitation speed is staggering，posing as other brands of products is to show the user's status，and a person's status is linked with his income.
Our brand development has just started，one of the more lack of product innovation in design and technology development.If you improve product quality，how to meet the needs of people has become a business development to solve the problem.We need to make "China Design"，"Made in China"，"China's demand" really organic combination of demand is an objective reality，the manufacturing base is the new China set up decades of development，then，the urgent need to enhance development and Play a role in the formal "Chinese design"，it is the premise of brand development，but also the development of the guarantee.
China has gradually begun to pay attention to the establishment and development of the brand in recent years，such as Huawei，Gree and other domestic brands to their own innovation and quality to show the world the development of China's brand.Take Huawei as an example：to mention "Huawei" word，people's first impression or communication equipment suppliers.This 1987 company established in Shenzhen，to a certain extent，has become a symbol of China's high-tech enterprises.In the traditional carrier market，Huawei's impression can be roughly summarized as "low-key"，"reliable"，which in the B2B market has a very good quality.It is because of this quality，only to Huawei's own communications equipment sold to hundreds of countries and regions around the world，covering the world's 1/3 of the population.
In our daily life on the use of the product and gradually understand the process，we will be more experience it brought the user needs and applicability and visualization of the language，which is the design of the mechanism of humor，In this process，consumers and brands to establish a deep link between.Brand is just a sign of the product，for the people's needs of the public，the use of its products is the main reason.
The rapid development of domestic manufacturing，and gradually from the processing manufacturers to the direction of independent innovation，we also began to gradually establish their own brand.The establishment of the brand is the need for time and social test，we need to do more is a sense of innovation，with a "Chinese dream"，really make people meet the heart of the product，this is the most brand of China manufacture.
（作者單位：齐鲁工业大学）