这是舒曼公司为零售商开辟的一条言路。前几年,舒曼公司在本刊开设的《柜台内外》专栏在行业引起不小反响,备受关注。这几年行业发生了很多变化,零售商眼镜店越开越多,当然有更多年轻人进入眼镜行业,在新的市场条件下,广大的店长、验光师、营业员应该有在行业说话的地方,所以舒曼公司就开设、也可以说是恢复了这个平台,冠之以舒曼专栏,并不是说只有舒曼的零售商客户才可以发表文章,而是面向所有零售商。本着推动行业营销水平的提升,打造一个交流、沟通、共同提高的平台,舒曼公司认为,零售业的许多真相、经验、技艺需要的是发现,它可能就在你的身旁,可能在某个观念的转弯处,或者远在别处某位同行不经意的一句话中,它并不深奥,所以关键是:说出来。把你的发现说出来,就是帮助了你自己,帮助了你的同行舒曼公司决心将这个栏目一直办下去——办到什么程度为止,舒曼公司的意思是,把这个栏目要办成广大零售从业人员生活的组成部分,也是行业不可分割的部分,所以,切盼零售业广大同仁踊跃加入到这场“参与和记录”的行动中来。 This is the way Schumann opened up for retailers. A few years ago, Schumann opened the magazine “inside and outside the counter” column in the industry caused no small reaction, much attention. In recent years, many changes have taken place in the industry. More and more retailers open optical shops. Of course, there are more young people entering the optical industry. Under the new market conditions, the majority of managers, optometrists and salespersons should have something to say in the industry So Schumann opened, or could be said to have reinstated the platform, the Schumann column, not just for Schumann’s retailer clients, but for all retailers. In order to promote the promotion of the marketing level of the industry and create a platform for communication, communication and common improvement, Schumann believes that many of the truths, experiences and skills of the retail industry need to be discovered. It may be right beside you and may be at It is not esoteric in a corner of a concept, or in a sentence that a colleague inadvertently finds elsewhere, so the key is: Say it. Speaking of your findings is helping yourself and helping your peers Schumann is determined to keep this section going - and to what extent, Schumann means, Therefore, it is our hope that the majority of colleagues in the retail industry enthusiastically join this “participation and record” operation.