作为毛泽东思想的重要组成部分,毛泽东宣传思想是老一辈无产阶级革命家集体智慧的结晶,主要从理论上阐释了宣传工作的地位、目的和方法等问题。在新民主主义革命时期,毛泽东宣传思想具体体现在以下几个方面,即“笔杆子”与“枪杆子”并重、国家战略决定宣传战略、组织化宣传以及宣传塑造认同等思想,它为中国共产党的宣传工作提供了理论上的指导,也为中国革命的胜利奠定了坚实的基础。 As an important part of Mao Zedong Thought, Mao Zedong’s propaganda ideology is the crystallization of the collective wisdom of the proletarian revolutionaries of the older generation, mainly explaining the status, purpose and methods of propaganda work mainly in theory. During the period of the new democratic revolution, Mao Zedong’s propaganda ideology embodied in the following aspects: equal emphasis on “pen and pencil” and “gun and stick”, national strategy for propaganda strategy, organization and propaganda, propaganda and shaping ideology, etc. Provided theoretical guidance for the propaganda work of the Communist Party of China and laid a solid foundation for the victory of the Chinese revolution.