在电子网络环境下,不仅创新了多种营销渠道,也产生了新冲突,例如早期传统渠道和网络渠道之间。企业自身应当合理制定渠道策略。本文主要从电子网络环境存在的问题、互联网环境与营销渠道管理之间的关联进行分析,重点研究提高电子网络环境营销管理方式。 In the cyber environment, not only innovated many kinds of marketing channels, but also created new conflicts, such as the early traditional channels and network channels. The enterprise itself should formulate a reasonable channel strategy. This article analyzes the existing problems in the electronic network environment, the relationship between the Internet environment and marketing channel management, and focuses on improving the marketing management of electronic network environment.