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克里奥评审规则跟很多其他国际的广告创意大奖赛不同.虽然他们在邀请参赛作品报名时,也要求作品分类报名,但这只是方便他们在进行评审时的编排。在实际的评审过程当中,所有作品是混在一起打分的,换句话说,酒精类的广告并不单单是跟同类广告作比较,它们还要跟所有其他类别的广告作品竞争。在这样的安排之下,要在克里奥争金夺银,真的谈何容易。但在现实生活里面,我们又可曾在哪一个广告时段或者是哪一本杂志上面,只看到单一产品种类的广告呢?既然我们不能在现实生活中同一时段单看一类广告,那这样安排就加多了一些实战的因素,减少了一些抽离的感觉,对印证一个广告是否有创意、有冲击力,更加客观。
Unlike many other international advertising creative prizes, Creo Rules of Review require them to be classified by category when inviting their entries, but this is only an arrangement that will facilitate their assessment. In the actual review process, all works are mixed together, in other words, alcoholic ads are not just compared with similar ads, they also compete with all other types of advertising works. Under such an arrangement, it is really easy for Creole to win a silver medal. But in real life, which advertising period or magazines we once had, we only see advertisements of a single product category. Since we can not just look at one type of advertisement at the same time in real life Arrangements add more practical factors, reducing some of the feeling of withdrawal, to confirm whether an advertisement creative, impact, more objective.