动漫产业,一般是指依托人的创造力和想象力,借助现代信息技术与文化艺术的融合,进行创造的文化创意产业,是具有良好发展前景的朝阳产业。从国际上看,动漫产业在经济中的地位日益提高,尤其是在欧美、日本、韩国等国家,动漫产业已经成为重要支柱产业。2006年,全球数字动漫产业的产值达到3000多亿美元,与动漫产业相关的衍生产品产值达到5000亿美元以上。从国内来看,2007年全国动漫产业产值达200亿元,其中仅手机彩铃、手机游戏、手机动漫的收入就达80亿元,有超过3.5亿的青少年动漫 The animation industry generally refers to the cultural and creative industry that is created based on the creativity and imagination of the people by means of the integration of modern information technology and culture and the arts. It is a sunrise industry with good prospects for development. Internationally, the animation industry has become increasingly prominent in the economy. Especially in the United States, Japan, South Korea and other countries, the animation industry has become an important pillar industry. In 2006, the output value of the global digital animation industry reached more than 300 billion U.S. dollars and the output value of derivatives related to the animation industry reached more than 500 billion U.S. dollars. From the domestic point of view, in 2007 the national cartoon industry output value reached 20 billion yuan, of which only mobile phone ring tones, mobile games, mobile phone animation revenues reached 80 billion yuan, more than 350 million young anime