2017年第十六届中国广告与品牌大会将在三月底召开,作为广告行业论坛最早的策划人之一,不能不思考这样一个问题:今天的广告行业究竟需要怎样的论坛?回想起2001年策划筹备第一届中国广告与品牌大会的往事(当时的名称是“中国广告论坛”),那个年代,广告人对于论坛可以说是如饥似渴。记得我们选择了当时全国第一高楼——刚刚落成的金茂大厦作为会议举办地。还没怎么宣传,一举来了七百多人。那确实是一个知识与交流都稀缺的时代。16年过去 The 16th China Advertising and Branding Congress 2017 will be held at the end of March. As one of the earliest planners in the advertising industry forum, we must think about the question of what kind of forums are needed in today’s advertising industry? Recalling the 2001 planning In preparation for the first China Advertising and Brand Convention (the name was “China Advertising Forum”), advertising agencies at that time could be described as hungry. I remember we chose the country’s tallest building - just completed Jinmao Tower as the venue for the meeting. Not much publicity, in one fell swoop to more than 700 people. That is indeed a time when knowledge and communication are scarce. 16 years later