为消费者需求服务为中心的观念,是社会主义现代零售企业的基本原则之一。我国现阶段零售企业服务质量总的说是当相低的,特别是对售后服务,还很不重视。笔者针对这个问题进行初步的探讨,以引起零售企业和社会的普遍重视,抓紧抓好售后服务质量,促进商品销售,提高企业经济效益和社会效益。售后服务的意义售后服务是随着商品经济和商业经营的发展,特别是耐用消费品的逐渐普及,市场竞争的发展,人民消费水平的提高,而出现的一种先进的服务方式.它指零售企业把商品售出后,并不算买卖行为的结束,而是在 The concept of serving consumers as a center is one of the basic principles of a modern socialist retail enterprise. At present, the quality of service quality of retail enterprises in China is relatively low, especially after-sales service. The author conducts a preliminary discussion on this issue to arouse the general attention of retail enterprises and society, and pay close attention to the quality of after-sales service, promote the sale of goods, and improve the economic and social benefits of enterprises. The significance of after-sales service is the development of commodity economy and business operation, especially the gradual popularization of durable consumer goods, the development of market competition, and the improvement of people’s consumption level, and the emergence of an advanced service approach. It refers to retail enterprises. After the commodity is sold, it does not count the end of the sale but it is