论文部分内容阅读
旅游目的地品牌是游客对旅游地的认可和肯定,品牌竞争已经成为旅游目的地实力和潜力竞争的高端形势,那么如何让旅游目的地品牌达到可持续发展的目的,本文借助文化软实力在新时期的竞争潜力研究旅游目的地品牌文化的内涵,分析旅游目的地品牌文化营销的策略。
The brand of tourist destination is the recognition and affirmation of the tourist destination by the tourists. The brand competition has become the high-end situation of the competing potential and potential of the tourism destination. How to make the destination brand achieve the purpose of sustainable development? Period of the potential of tourism destination brand culture connotation, analysis of tourism destination brand marketing strategy.