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在经济全球化的趋势下,市场竞争越发表现为品牌产品的竞争。名牌是企业竞争力的免征,是企业经济实力的综合体现,是市场经济条件下生存、发展的客观要求。当前,我国在国际市场上叫得响的名牌产品寥寥可数。因此,深入对我国企业名牌战略实施的的内外环境进行,找出我过企业实施名牌战略应注意的问题,指出我们企业实施名牌战略的途径和方法;对于我国企业实施名牌战略,成就一批在国内外市场叫得响的名牌产品,具有十分重要的意义。
Under the trend of economic globalization, the market competition is more and more manifested in the competition of brand products. Brand name is the exemption of the competitiveness of enterprises, is a comprehensive manifestation of the economic strength of enterprises, is an objective requirement for survival and development under the condition of market economy. At present, there are only a few famous brand-name products that our country calls the international market. Therefore, in-depth analysis of the internal and external environment for the implementation of brand strategy in China, identify the problems that enterprises should pay attention to when implementing brand-name strategy, and point out the ways and means for our enterprises to implement the brand-name strategy. Remarkable domestic and international market, brand-name products, has a very important significance.