自建他营是电信运营商营业厅外包经营的一种管理模式。目前,电信运营商在这方面的尝试取得了明显效果,但还需进一步优化和完善。随着移动互联网的蓬勃发展,电信运营商面临渠道转型的挑战。在新的渠道体系中,自建他营能够发挥什么作用,管理模式该如何调整,这些都是需要电信运营商认真思考的问题。 Self-built camp is a management mode of outsourcing operation of telecom operator’s business hall. At present, the telecom operators have made obvious attempts in this respect, but they need to be further optimized and improved. With the vigorous development of mobile Internet, telecom operators are facing the challenge of channel transformation. In the new channel system, self-built his battalion can play a role, how to adjust the management mode, these are the issues that need to think seriously Telecom operators.