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随着信息时代的到来,信息作为产品同时又是原料,几乎连接着社会生产的一切部门,影响着人类社会生活的一切领域。人们对信息资源要求的数量越来越多,质量越来越高,从而形成了一个庞大的信息市场。数字图书馆由于其得天独厚的文献信息资源优势,使其不仅是信息经营者,同时也是信息生产者。在市场经济下,图书馆制定了从市场分析到目标市场的确定、产品策略、定价策略、促销策略的图书馆市场营销战略组合。
With the advent of the information age, information, as a product at the same time as raw material, connects almost all sectors of social production and affects all areas of human social life. People have more and more requests for information resources and their quality is getting higher and higher, thus forming a huge information market. Due to its advantaged resource of literature and information resources, digital library makes it not only information manager but also information producer. Under the market economy, the library has formulated the library marketing strategy combination from the market analysis to the target market determination, the product strategy, the pricing strategy and the promotion strategy.