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当前,随着我国湖南农产品产量和质量的不断提高,其逐渐走向国际市场,对湖南经济发展起到了巨大的拉动作用。大数据环境下,营销模式也变得越来越多样化和复杂化,但是营销的精准度有了一定程度的提高。文章针对湖南农产品的营销现状,对大数据环境背景下其对湖南农产品精准营销模式的影响做了简单介绍,并在此基础上详细分析了大数据环境下湖南农产品精准营销模式的构建过程。通过对湖南农产品营销模式进行改进提高,从而更好地促进湖南农产品向外推广,在一定程度上推动湖南经济的发展。
At present, with the continuous improvement of the output and quality of agricultural products in Hunan, Hunan’s gradual move toward the international market has played a huge stimulating role in the economic development of Hunan. In the big data environment, the marketing model has become more and more diversified and complicated, but the marketing accuracy has been improved to a certain extent. This article gives a brief introduction of the marketing of Hunan agricultural products in the background of big data environment and gives a detailed introduction to the process of constructing the accurate marketing model of Hunan agricultural products under the environment of big data. Through the improvement and improvement of Hunan’s agricultural product marketing model, Hunan’s agricultural products can be further promoted to the outside world, to a certain extent, promote the economic development of Hunan.