论文部分内容阅读
尴尬的专卖店特许专卖店,这种产品的销售模式对于内销制鞋企业来说并不陌生。不可否认,特许专卖在推广品牌、打造品牌形象等方面有着得天独厚的优势,而国内的鞋类品牌有相当一部分就是靠着开设连锁专卖店而迅速拓展自己的营销网络,并在激烈的市场竞争中脱颖而出的。虽然记者此次采访所涉及的区域并未覆盖整个北京地区,但也基本上是北京几个有代表性的主要商业街道和商业区。然而,在这里我们看到,国产鞋类品牌特别是正装鞋品牌的专卖店无论是从数量还是从效益上都不让人满意。东四大街位于北京东城区的东四大街可以说是与著名的王府井步行街距离最近的商业街,在这条大约5000米的街道两侧布满了各种小店。这里是许多本地消费者“淘宝”
Embarrassed store franchise stores, sales of this product model is no stranger to domestic shoe manufacturers. Admittedly, the franchise monopoly in promoting the brand, creating a brand image has a unique advantage, and a considerable part of the domestic footwear brand is relying on the establishment of chain stores and quickly expand their marketing network, and in fierce competition in the market Stand out Although the area covered by this interview does not cover the entire Beijing area, it is basically a few of Beijing’s major representative commercial streets and commercial areas. However, here we see that the domestic footwear brand, especially the dress shoes brand stores, both in terms of quantity and efficiency are not satisfactory. Dongsi Street Dongsi Street in Beijing’s Dongcheng District can be said to be the nearest commercial street to the famous Wangfujing Pedestrian Street, full of shops on both sides of this 5,000-meter-long street. Here are many local consumers “Taobao ”