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索尼彩电的平均价格比国产彩电贵一倍,但索尼不仅夺得国内进口彩电销售额第一名,而且大城市彩电市场占有率也高达30%。最近索尼推出的贵翔EX系列平面彩电和ES系列大屏幕背投影彩电,全部采用先进的“DRC—数码精密显像”视频技术。在当前彩电市场竞争日趋激烈、市场已经饱和的情况下,消费者选购彩电越来越理性,产品价格战将被品牌战所取代。据京沪穗蓉等国内20个城市调查资料显示,追求品牌效应的人比去年增加了近6%。在目前彩电市场上,康佳集团的E视通网络电视、高清晰
The average price of Sony TV is twice as expensive as that of domestic TVs, but Sony not only won the first place in sales of imported TVs in China, but also occupied a market share of 30% in large cities. Recently, Sony’s Guixiang EX series of flat-panel color TVs and ES series of large-screen rear projection color TVs adopt advanced “DRC-Digital Precision Imaging” video technology. In the current intense competition in the color TV market and the market is saturated, consumers are more and more rational in buying color TVs, and product price wars will be replaced by brand wars. According to survey data from 20 cities including Beijing, Shanghai, and Shanghai, the number of people pursuing brand effects has increased by nearly 6% from last year. In the current color TV market, Konka Group’s ETV TV, high-definition