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理论在实践中践行,无论什么课程,到最后都是在实际生活得以应用。就像高职的市场营销课程在微商的应用。随着互联网的高速发展,微商成为了一个新生事物,迸发着活力。随着微商飞速的发展,在市场中立足。市场营销成为了做微商学习的重要部分。所以,研究市场营销的理论是让微商长盛不衰的关键。在课堂中就高职院校市场营销专业实践教学存在着教学体系不完整导致了教学过程中存在很多问题。对于一些高职学校,他们的教学师资和实践设备甚至缺乏。有的高职学校存在校企合作,但是这些校企合作流于形式,无法真正意义形成“定向班”模式,从而未达到培养目标,导致了理论无法从实际中体现。本文,通过论述高职教学中的问题以及所教的理论来阐述,市场营销对微商的影响。希望通过明确实践教学在高职市场营销专业教学体系中的重要地位,明确市场营销在微商的引导不可缺少,加强实践教学师资,加强实践设备的配备,充分利用和发挥校外实践教学基地的作用,加强创新实践教学方法,通过这些途径来开创高职市场营销专业实践教学的新局面,让微商迸发新的活力。
Practice in practice, no matter what course, in the end are applied in real life. Like the vocational marketing courses in the micro-business applications. With the rapid development of the Internet, micro-business has become a new thing, burst out of vitality. With the rapid development of micro-business, based in the market. Marketing has become an important part of doing micro-business learning. Therefore, the study of marketing theory is to make micro-commerce the key to lasting growth. There are many problems in the process of teaching due to the incomplete teaching system in the practical teaching of the marketing of higher vocational colleges. For some vocational schools, their teaching faculty and practical equipment are even scarce. Some higher vocational schools have the cooperation between schools and enterprises. However, the cooperation between school and enterprises is a mere formality, which can not really form a “directed course” mode, thus failing to meet the training objectives, resulting in the inability of the theory to manifest itself in practice. This article expounds the impact of marketing on the micro-business by discussing the problems in higher vocational education and the theory taught. It is hoped that by clarifying the important position of practice teaching in the teaching system of higher vocational education and marketing, it is indispensable to clarify the guidance of marketing in the micro-business, to strengthen the teaching of practical teaching, to strengthen the equipment of practical equipment and to make full use of the role of extra-curricular practical teaching base , Strengthen the practice of innovative teaching methods, through these ways to create a new situation of higher vocational education in practical teaching, so that micro-business burst new vitality.