通过分析高校校报的现状与定位,指出制约高校校报发展的因素,并从社会发展对报业媒体的必然要求出发,提出了高校校报创新发展的新途径。 By analyzing the status quo and orientation of college newspaper, pointing out the factors restricting the development of college newspaper, and starting from the inevitable requirement of social development for press media, this paper puts forward a new way for the innovation and development of college newspaper.