遗传算法是一种宏观意义下的仿生优化算法,它模拟生物在自然环境中的遗传和进化过程而形成的一种自适应全局优化概率搜索算法。这种算法可以用于对海量的客户信息进行搜索,提取对决策有用的信息,让企业在激烈的市场竞争中处于有利地位,最终达到最高利润。本文还通过一个简单的实例研究将该算法应用在客户关系管理中。 Genetic algorithm is a kind of biomimetic optimization algorithm in the macro sense, which simulates the genetic and evolution process of the biological in the natural environment to form an adaptive global optimization probability search algorithm. This algorithm can be used to search for massive customer information, extract useful information for decision-making, so that enterprises in a fierce competition in the market in a favorable position, and ultimately to maximize profits. This article also applies the algorithm to customer relationship management through a simple case study.