“九五”期间，国家采取了“抓大放小”的战略决策。在此情况下，中小型企业，面对激烈的市场竞争，就应实施营销战略，占领市场，以发展壮大自己。市场竞争的特点可归纳为：全、新、优、快，中小型企业恰恰在这四个方面占有一定的优势。“全”是指产品的品种、规格齐全，... During the Ninth Five-year Plan period, the state adopted the strategic decision of “grasping big while letting go small”. Under such circumstances, in the face of fierce market competition, small and medium-sized enterprises should implement marketing strategies and occupy the market in order to grow and grow themselves. The characteristics of market competition can be summarized as follows: All, new, excellent, fast, small and medium-sized enterprises occupy precisely these four aspects have certain advantages. “Full” refers to the product variety, complete specifications, ...