《感动中国》创立之初,一直“凭借个人魅力”和品牌的独一无二性,吸引众多媒体的关注,宣传是整个制作过程中的附属品。到了今天,《感动中国》依然有着无可替代的地位,但吸引公众眼球的电视活动无疑多了数十倍不止,诸多地方卫视打造的季播节目以及年度评选层出不穷。《感动中国》要想脱颖而出,博取高关注度,宣传推广迫在眉睫。 At the beginning of “Touching China”, it has been attracting the attention of many media with the unique character of “by virtue of personal charm” and brand, which is an accessory in the whole production process. Up to now, “Touching China” still plays an irreplaceable role. However, the number of television programs that attract the attention of the public has undoubtedly more than tenfold. Quite a number of seasonal programs and annual selection programs created by the local satellite TV stations are emerging in an endless stream. “Touching China” In order to stand out from the crowd and win high attention, promotion is imminent.