伴随着科技的不断进步,进入21世纪以来,新媒体运用和发展越来越普及,其影响力也相对较为广泛和深远,然而新媒体时代的出现给一些企业的发展也带来一定的影响,对经济的领域可以说是有着前所未有的冲击。本文中简要的讨论了运用新媒体促进企业宣传,提出了企业的应适度和新媒体的观点以及应对之策,为日后的相关工作提供借鉴。 With the continuous improvement of science and technology, the application and development of new media has become more and more popular since the beginning of the 21st century, and its influence is relatively extensive and far-reaching. However, the advent of the new media era has also brought a certain impact on the development of some enterprises. The economic field can be said to have an unprecedented impact. This article briefly discusses the use of new media to promote business promotion, put forward the enterprise should be appropriate and new media point of view and the response to the policy, to provide reference for future work.