论文部分内容阅读
在商品经济条件下,企业在社会公众中的形象十分重要。笔者试从理论与实践结合的角度,粗浅地谈一下企业有效地提高自身形象的方法与途径。一、知名度与美誉度构成企业总体形象企业的知名度和美誉度是社会公众对企业反映的综合性指标,二者之和就构成了社会公众心目中的企业总体形象。所谓知名度,就是社会公众对企业认识、知晓和了解
Under the conditions of commodity economy, the image of enterprises in the public is very important. From the perspective of the combination of theory and practice, the author tries to talk briefly about the methods and ways in which an enterprise can effectively improve its own image. I. Reputation and reputation constitute the overall image of the enterprise The reputation and reputation of the enterprise are comprehensive indicators reflected by the public to the enterprise. The sum of the two forms the overall image of the enterprise in the eyes of the public. The so-called popularity is that the public know, understand and understand the company.