无论是品类开创者还是跟随者,上市的时机、品牌名、品牌口号,以及渠道和消费人群的对位等先天基因基本决定了品牌的结局。到底什么样的人才能成为首富呢?痴情而执着的人,这从快消品行业的首富宗庆后身上可以得到印证。宗庆后作为中国2013年的首富,不仅振奋了快消圈的人,也为中国实体经济争了一口气。宗庆后的痴情与执着可以说是目前多数中国企业家所不具备的:不仅痴情于模仿跟随——市 Whether it is category creator or follower, timing of listing, brand name, brand slogan, and the congenial genes of channels and consumer groups basically determine the outcome of the brand. In the end what kind of person can become the richest man? Love and dedication of people, which from FMCG Zong Qing after the consumer body can be confirmed. As the richest man in China in 2013, Zong Qing not only inspired people who were quick-telling, but also took a breath to China’s real economy. Zong Qing’s infatuation and dedication can be said that most Chinese entrepreneurs do not have: not only infatuated with imitation to follow - the city