通过对数字化学术阅读特点的分析，归纳了数字化阅读时代的特点——阅读主题明确，单篇阅读，阅读方式及费用方式多样化。结合高校自然科学学报的特点，认为数字化阅读时代高校学报具公益属性、综合性问题得到缓解、阅读量因数字化网络化而增长等特性，并据此建议高校学报的发展方向为凝炼单篇精品、公益数字化办刊。“,”The major features of digital academic reading are definite theme, single article reading, and diverse reading and payment methods. University journals in natural sciences in the age of digital reading, an undertaking of public welfare, are relieved from similar reading styles, and increasing reading volume is related with internet. Based on the above analysis, this paper points out that university journals should pursue excellent individual articles, and digitalize for public welfare.