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阿里巴巴CEO马云曾说,真正让他担心的问题,不是眼前看得见的阻碍,而是那些隐性的、无声的、不知藏在公司什么角落里的风险,就像是肿瘤细胞,不知道它是否会演变成危及公司存亡的癌症。对待这样的战略风险,中国企业界一直存在两方面的问题。一方面,有些企业可能存在着一些固有的傲慢与偏见：要么消极地面对,“既来之则安之”,顺其自然；要么待问题出现时,开展“危机管理”,发挥领导者的大智大勇,以显英雄本色,救企业于危难之中。而另一方面,企业目前的风险管理大都无法企及CEO的要求,那些忙碌的风险管理经理对于CEO所关心的战略风险,也即是真正影响公司的盈利能力和股票价格的风险,几乎一无所知。风险信息上的隔靴搔痒,让企业的风险管理一直处于无足轻重的尴尬位置。但是,“未雨绸缪”永远比“临阵磨枪”好。既然商业活动与风险共生,如果公司的决策者们个个手握水晶球,他们最希望从里面看到什么?美世专业咨询公司全球CEO约翰·德理为“马云们”开出的药方是：全面实施企业风险管理系统,尤其要重视战略风险的管理。相对于临阵磨枪的危机管理,风险管理则是“未雨绸缪”的健康保健,它降低了企业患大病动手术的风险,——这个水晶球为CEO折射出前路的艰险。
Ma Yun, CEO of Alibaba.com, said that what really worried him was not the impenetrable obstacles in front of us, but the hidden, silent risks of hidden in the corners of the company, like the tumor cells, not knowing Whether it will evolve into a cancer that threatens the company’s survival. To deal with such strategic risks, there have been two problems in China’s business community. On the one hand, some enterprises may have some inherent arrogance and prejudice: they either face it negatively, “make it both safe and sound”, and take it for granted; or when crisis arises, it carries out “crisis management” Dayong, in order to show the heroic character, to save businesses in distress. On the other hand, most current corporate risk management can not meet the CEO’s requirement. Busy risk managers are almost nothing to the CEO’s strategic risk, that is, the risk of truly affecting the company’s profitability and stock price know. Risk information on the tickle, so that corporate risk management has been in a marginal position of embarrassment. However, “rainy day” is always better than “mortar”. Since business activities and risks coexist, if the company’s decision-makers hold the crystal ball, what do they most want to see from the inside? John Deere, the global CEO of Mercer Specialty Consulting, The full implementation of enterprise risk management system, with particular emphasis on strategic risk management. Risk management is “precautionary” health care as opposed to crisis management, which reduces the risk of a company operating a serious illness - the crystal ball reflects the hard road ahead for CEOs.