谈到经销商的忠诚度,许多企业都是满腹的怨言,但对此又束手无策。其实,厂商之间就不存在绝对的忠诚,二者本来就是一种以利益博弈为前提的合作关系。谈到经销商的忠诚度,许多企业都是满腹的怨言,但对此又束手无策。其实,厂商之间就不存在绝对的忠诚,二者本来就是一种以利益博弈为前提的合作关系,这种关系就不可能存在绝对的忠诚,经销商对企业的忠诚只是一种相对的忠诚,这种相对的忠诚还是建立在利益、感情和信用基础之上的,如果经销商从企业里得不至这些,那么经销商对企业连相对的忠诚也不会有,所以企业对经销商不要要求什么绝对的忠诚,而 Speaking of dealer loyalty, many businesses are full of complaints, but this is helpless. In fact, manufacturers do not exist between the absolute loyalty, the two has always been a kind of cooperation based on the interests of the game. Speaking of dealer loyalty, many businesses are full of complaints, but this is helpless. In fact, there is no absolute loyalty between manufacturers, the two have always been a kind of cooperation based on the interests of the game as a prerequisite for the relationship there can be no absolute loyalty, dealer loyalty to the business is only a relative loyalty , This relative loyalty is still based on the interests, feelings and credit, if the dealer can not get these from the business, then the dealer’s relative loyalty to the company will not have, so companies do not want to dealers What absolute loyalty, and