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中国有着悠久的历史文明与美丽的自然风光,旅游资源十分丰富。然而近两年,与出境游的持续火爆形成鲜明对比,中国的入境游市场一直不温不火甚至呈现下降趋势。2012年,我国出境游超过8300万人次,增长18.4%;入境游人数为1.32亿,下降2.2%。国际旅游外汇收入500亿美元,与上年基本持平。与此同时,亚洲邻国之间对于外国游客的竞争也比较激烈,以印度、泰国为旅游目的地的搜索量均高于中国,且亚洲多国的搜索量同比增长和入境游客数同比增长都超过中国。
China has a long history of civilization and beautiful natural scenery, tourism resources are very rich. However, in the past two years, in stark contrast to the continued popularity of outbound travel, China’s inbound tourism market has been tepid or even declining. In 2012, China’s outbound travel exceeded 83 million, an increase of 18.4%; the number of inbound tourists was 132 million, a decrease of 2.2%. International tourism foreign exchange income 500 billion US dollars, basically the same as the previous year. At the same time, the competition among Asian neighbors for foreign tourists is also fiercer. The search volume of destinations in India and Thailand is higher than that of China, and the search volume in many Asian countries has increased YoY and the number of inbound tourists increased over the same period of the previous year China.