一件优秀的包装设计,感染力已经成为消费者评价其优势的一个要素,富有情感色彩或人情味的包装更具有感染力,更能让人接受。包装设计中图形是产品信息的重要承载对象,能够最为直接明确的体现产品的信息,更容易直接展示和唤起人们的各种情绪,实现情感体验。因此,在设计包装时尽可能运用图形的情感诉求打动消费者,使消费者引起兴趣,产生共鸣,进而对产品有了进一步的了解和认知,并产生购买行为,从而达到商品销售的最终目的。 An excellent packaging design, appeal has become a consumer evaluation of its advantages as an element, full of emotional or human flavor packaging more contagious, more acceptable. Graphic design in packaging design is an important bearing object of product information, which can directly reflect the product information directly and more easily display and arouse people’s emotions and realize the emotional experience. Therefore, in the design of packaging as much as possible the emotional appeal of the use of graphics to impress consumers so that consumers arouse interest, resonate, and then have a better understanding of the product and awareness, and the purchase of behavior, so as to achieve the ultimate goal of the sale of goods .