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创业情境具有不确定性、任务多样性和资源约束性等特征。以创业情境的不确定性作为研究对象,根据不确定性的来源因素将其划分为主观因素不确定性和客观因素不确定性两个维度,其中主观因素不确定性主要从有限理性和风险偏好两个角度论述,而客观因素不确定性主要从创业环境和创业行为两个方面分析。在此基础上提出了创业情境不确定性的应对方式,并对创业情境特征的未来研究方向进行了展望。
Entrepreneurial situation with uncertainty, task diversity and resource constraints and other characteristics. Taking the uncertainty of entrepreneurial situation as the research object, this paper divides it into two dimensions: the uncertainty of subjective factors and the uncertainty of objective factors according to the source of uncertainty, in which the subjective uncertainty mainly consists of bounded rationality and risk preference Two angles of argument, and the objective factors of uncertainty mainly from the entrepreneurial environment and entrepreneurial behavior analysis of two aspects. Based on this, the coping style of uncertainty of entrepreneurial situation is put forward, and the future research direction of entrepreneurial situation characteristics is prospected.