随着我国社会经济发展、科技进步以及人民生活水平的不断提高,人们对安全防范产品的需求日益增加,安防行业正面临着前所未有的机遇。然而,我国安防企业也面临企业规模小、核心技术缺乏、营销手段单一等问题,特别是安防产品的营销渠道建设及管理迫切需要改进和创新。 With the social and economic development, the progress of science and technology and the continuous improvement of living standards of the people, the demand for security products is on the increase. The security industry is facing an unprecedented opportunity. However, China’s security companies are also facing problems such as small-scale enterprises, lack of core technologies and single marketing methods. In particular, the marketing channel construction and management of security products are in urgent need of improvement and innovation.